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Marketing Data Analyst
Philadelphia, PA · Marketing/Public RelationsMarketing Data Analyst
Drive Data-Backed Growth & Impactful Marketing!
Are you a data-driven marketer with a passion for optimizing campaigns and driving results? We're looking for a Marketing Data Analyst to build lead funnels, refine strategies, and maximize ROI using tools like Salesforce Marketing Cloud. Reporting to the Chief Growth Officer, you'll develop ideal client profiles, execute targeted campaigns, and track performance through dashboards you create.
What You'll Do:
Develop and execute targeted marketing campaigns across various channels, including email,
social media, and paid advertising.
Create and manage marketing content, including blog posts, website copy, organic photos and
videos, and social media updates.
Track and analyze campaign performance through dashboards you build and optimize, providing
regular reports to the CGO.
Develop and continuously update a detailed ideal client profile, conduct competitive analysis,
map customer journeys, and refine campaigns using A/B testing and data insights.
Create a rolling 13-week content calendar, execute data-driven campaigns, produce high-quality
content with vendor collaboration, and ensure alignment with internal teams through consistent
communication.
Map and optimize the journey from ad to admission, implement dashboards for KPI tracking,
automate workflows, and refine tools and strategies to maximize ROI
Manage vendors to create impactful content, maintain communication channels, ensure workflow
alignment, and address obstacles to support AmeriBest's marketing goals.
Maintain and update customer relationship management (CRM) database and dashboards.
Assist with the development and implementation of marketing strategies.
Collaborate with internal and external stakeholders to ensure successful campaign execution.
Stay current on industry best practices and emerging marketing technologies.
social media, and paid advertising.
Create and manage marketing content, including blog posts, website copy, organic photos and
videos, and social media updates.
Track and analyze campaign performance through dashboards you build and optimize, providing
regular reports to the CGO.
Develop and continuously update a detailed ideal client profile, conduct competitive analysis,
map customer journeys, and refine campaigns using A/B testing and data insights.
Create a rolling 13-week content calendar, execute data-driven campaigns, produce high-quality
content with vendor collaboration, and ensure alignment with internal teams through consistent
communication.
Map and optimize the journey from ad to admission, implement dashboards for KPI tracking,
automate workflows, and refine tools and strategies to maximize ROI
Manage vendors to create impactful content, maintain communication channels, ensure workflow
alignment, and address obstacles to support AmeriBest's marketing goals.
Maintain and update customer relationship management (CRM) database and dashboards.
Assist with the development and implementation of marketing strategies.
Collaborate with internal and external stakeholders to ensure successful campaign execution.
Stay current on industry best practices and emerging marketing technologies.
What You Bring:
- Bachelor’s degree in marketing, communications, or a related field
- 2+ years of experience in a marketing role
- Experience with digital marketing, including email, social media, and paid advertising
- Expertise in Salesforce Marketing Cloud and marketing automation tools
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Strong computer proficiency, including Microsoft Office and Excel
Preferred Experience:
- Experience in home care or healthcare marketing
- Experience working with consumers, the elderly, and their families
- Familiarity with web-based home health database software
Join our client's amazing team and turn data into powerful marketing strategies. Apply now!